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The result? A new catalog launch with zero costs for a contact center or distribution center (DC). What a great start-up lever!
By the time the catalog business had grown enough to begin burdening the store personnel, it was also large enough to warrant funding by participating divisions and the opening of a dedicated contact center and DC. This was a creative, cost-saving use of stores to support a new catalog launch.
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- Companies:
- McIntyre Direct
Susan McIntyre
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