So You Want to Start a Catalog

Internal resources can be a great source of leverage. You may be surprised at what you can put to work. Stuart’s budget-saving program was complex to manage, but delivered like a dream. It worked like this: All mailings were ZIP code divided by store location. Each catalog was inkjetted with only the location and phone number of the nearest boutique. If a customer wanted to place an order, he or she could only call the nearest store. In each store, employees took the phone orders and, during slow periods, packed and shipped those orders from store inventory.