So You Want to Start a Catalog

“Give me a place to stand and rest my lever on, and I can move the earth.”

—Archimedes

No doubt you’ve heard the phrase “starry-eyed,” but have you ever seen it? I did, in a young married couple I’ll call Mary and Joe. They dreamed of owning a catalog, and when they came to see me about a launch, their eyes sparkled in anticipation.