So you want to launch a catalog now?

By Susan McIntyre

Once the test tells you if the new catalog concept is working, then try to add more pages. The more products you offer, the more reasons customers and prospects will find to buy from you.

As for how many products you need to fill a 24-page or 32-page catalog, look in other catalogs with categories and prices similar to yours. Use those as product density guidelines. Oriental Trading’s catalog product density will be right for some lines, while Pottery Barn’s density is right for others.