Catalog Doctor
So you want to launch a catalog now?
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2. Do you have enough of them for a catalog? Thirty or 40 years ago, mailing a line of six jams and some apple butters in a trifold flyer might have generated a profit. Today, as a minimum test, plan to have at least enough products to fill a 16-page catalog — 24- or even 32-page books are even better.
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Susan McIntyre
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