So you want to launch a catalog now?

By Susan McIntyre

If you’re a Web retailer, you have about everything you need to launch a catalog except printed, mailed catalogs. Adding a catalog will not only deliver a new sales channel, it’ll also drive more sales to your site.

And if you already have a catalog and want to add a new one, you have practically everything you need, including catalog experience. A new catalog has lower risks and a much greater chance of success if you can leverage existing products, mailing lists and facilities.