So you want to launch a catalog now?

By Susan McIntyre

Build on an Existing Business

If you can add a catalog channel to your existing business, the risks will be lower and your chances of success much better than starting one from the ground up.

If you have a retail store, you already have inventory, an idea of what sells, a facility to warehouse and ship products — at least on a small, start-up scale — and customers coming into your store who may sign up for your mailing list.