Catalog Doctor
So you want to launch a catalog now?
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Kitchen Table Still Usable?
Launching a brand-new catalog from your kitchen table is still a theoretical possibility. Then again, so is winning $20 million in the lottery. I don’t advise betting the farm on it, however. Yet, there’s still plenty of room in the market for new catalogs. And there are ways to reduce both cost and risk.
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Susan McIntyre
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