So you want to launch a catalog now?

By Susan McIntyre

6. Can you do everything well? There’s a sure way to multiply your launch or spin-off catalog’s chances of success: Do every part of the process well. It’s a simple rule with a demanding process.

But those who follow it are the same companies who are still doing well in today’s tough times. From your catalog’s eye flow to your customer call center, and from your pricing to your picking and packing, when every part of your marketing and operations is thought through and held to high standards — with the goal of giving your customers a great experience at every point — that’s the best prescription for new catalog success.