So you want to launch a catalog now?

By Susan McIntyre

5. Have you crunched all the numbers? A catalog launch or spin-off is not something to jump into lightly. Printing is still affordable, but paper and postage costs have gotten so high that launch costs are greater than ever. Does that mean you shouldn’t do one? No, it just means you must have all your ducks in a row, so do a lot of up-front analysis.