So you want to launch a catalog now?

By Susan McIntyre

3. Is your current catalog spin-off-worthy? Do you already have a catalog of B-to-B products you feel can be repositioned in a B-to-C catalog or vice versa? Those are low-risk initiatives with fair chances of success.

Do you already mail several catalogs with products that would combine well into a new, targeted title? That’s also low risk with a fair chance of success.