So Who’s Laughing Now?

But look inside your mailbox today and, lo and behold, you may find a catalog or brochure from one of the leading online marketers. Those who laughed at us are now emulating us!

“Even e-tailing heavyweight Amazon.com Inc. is starting to see the light,” writes Ellen Neuborne, in her column on e-tailing in BusinessWeek e.biz (Aug. 6, 2001). “After mailing out brochures for Christmas and Father’s Day, Amazon tested the waters with a catalog of home and garden products that included a toll-free number for orders.”