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Kees De Vos
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2012 also saw the arrival of "magic mirrors," which allow shoppers to virtually try on outfits, take an instant snapshot and post the image to their Facebook page to check out what their friends think before adding items to their virtual shopping cart.
This trend is set to continue as the impact of digital technologies in-store continues to drive big changes in the way people shop. The merging of digital and traditional sales channels will only gain further momentum in 2013.
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Kees De Vos
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