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Kees De Vos
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Last year also saw the emergence of new store formats that deliver an exciting experiential role for consumers and bring digital channels into the physical store.
The Reinvention of the Brick-and-Mortar Store
Last year saw retailers starting to change the role of the brick-and-mortar store and, in particular, the in-store shopping experience. Leading innovators developed true omnichannel experiences where boundaries between channels disappeared.
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Kees De Vos
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