Smoothing Out the Mobile Email Journey

By Chad White

Chad White is the lead research analyst at the Salesforce ExactTarget Marketing Cloud, and author of "Email Marketing Rules."

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Chad White Author's page

Chad S. White is the author of "Email Marketing Rules" and research director at Litmus, which provides email teams with powerful tools for email creation, testing, analytics, and collaboration. He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.