Smoothing Out the Mobile Email Journey
Therefore, if you're among the 55 percent of brands with either mobile-friendly emails or mobile-friendly landing pages, it's time to sync up those two elements so subscribers can enjoy a smooth and consistent journey from email to website. Work on it this summer and early fall so you're ready when the holiday season arrives.
Chad S. White is the author of "Email Marketing Rules" and research director at Litmus, which provides email teams with powerful tools for email creation, testing, analytics, and collaboration. He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.
