Smoothing Out the Mobile Email Journey
Wherever you look, there are sizable disconnects between email and website mobile friendliness. That's a serious risk because consumers react harshly when they encounter either. They tune out or unsubscribe from emails that aren't mobile friendly, and tend not to return to websites that don't render well on mobile devices.
Chad S. White is the author of "Email Marketing Rules" and research director at Litmus, which provides email teams with powerful tools for email creation, testing, analytics, and collaboration. He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.
