Smoothing Out the Mobile Email Journey
While in most cases brands’ websites are more mobile friendly than their emails, it's the reverse with the heaviest users of email marketing. Among brands that send their subscribers at least one promotional email a day, 73 percent of them send mobile-friendly emails, which is more than double the adoption rate of their lower-volume peers. However, only 67 percent of brands that email at least daily use mobile-friendly landing pages, which puts them significantly below the overall 75 percent adoption rate.
Chad S. White is the author of "Email Marketing Rules" and research director at Litmus, which provides email teams with powerful tools for email creation, testing, analytics, and collaboration. He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.
