Smoothing Out the Mobile Email Journey
Another surprising finding was that 40 percent of brands using mobile-friendly landing pages send mobile-friendly emails — a percentage that's actually slightly less than the overall adoption rate of 41 percent. So while you'd expect that brands with mobile-friendly landing pages should be more likely to send mobile-friendly emails, they're not.
Chad S. White is the author of "Email Marketing Rules" and research director at Litmus, which provides email teams with powerful tools for email creation, testing, analytics, and collaboration. He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.
