Smarthome Direct Growth the Smart Way

Working now with nearly 1,000 suppliers, including such heavy hitters as Uniden, Samsung and Sony, Smarthome cycles new products into its catalogs regularly, with nearly 1,500 to 2,000 products added during the past year, Kapur says.

Smarthome's Jason Root, vice president of merchandising and product acquisition, stresses that having a good relationship with suppliers has been a key part of the company's growth in the past few years. While Root and his team often find new products at tradeshows, most new products are offered by the vendors themselves. Good communication has allowed these supplier relationships to grow. He's active in requesting and selling products from all these suppliers, encouraging suppliers to notify Smarthome when new products become available.