Smarthome Direct Growth the Smart Way

# of SKUs: more than 7,000

# of employees: 100

Customer demographics: 55-to-45 male to female, homeowners

Sales channels: Web, catalog, factory store, retail, dealer/installer and wholesale

Annual sales: $35 to $50 million

Printer: Quad Graphics

List manager: Walter Karl

12-month housefile: 121,352

Catalog titles: Smarthome Automation, Smarthome Installation, Smarthome Best Buys, Smarthome Sale and Smarthome Style