Smarthome Direct Growth the Smart Way

In addition to educating his customer base about the company's product line, Kapur wants to be sure to recognize future shifts in customer demographics. "A lot of companies don't realize that their demographics are changing or have changed," he says. "They just wake up one morning and realize their customer base isn't the same. For me it's about always making sure we have our eye on the ball, making sure we know who our customers are."