Smarthome Direct Growth the Smart Way
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Businesses as Customers
While hobbyists and DIY customers make up the majority of Smarthome's customer base, a significant source of sales are generated by the company's business-to-business catalog title, Smarthome Installation.
To differentiate the two sides of the business, Smarthome operates a separate Web site for dealers and installers interested in using home automation products. That Web site is password protected to prevent customers from the consumer side of the business from seeing the reduced prices on wholesale products.
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