Retail: Retail's Final Frontier?
‘Smart’ Web tactics are replacing ‘dumb’ store methods; don’t be dumb (Part 2 of 3)
By
Rick Braddock
and Donn Rappaport
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Longing for Mr. Green Jeans
The result is a real-time, regenerative cycle of customer assessment, leading to concept and product improvement, and, ultimately, greater customer feedback.
After all, just below the much publicized (hyped?) consumer concerns over privacy is the very real, inherent yearning for that old Mr. Green Jeans merchant figure — shopkeepers who recognize customers when they walk into the store, know what they want, what they like and what will make their day. They have a history with customers, and they remember it.
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Rick Braddock
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Donn Rappaport
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