Retail: Retail's Final Frontier?
‘Smart’ Web tactics are replacing ‘dumb’ store methods; don’t be dumb (Part 2 of 3)
By
Rick Braddock
and Donn Rappaport
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In the first few months of operation, this service has achieved 17 percent usage among customers and a 10 percent increase in the incremental value of an average order.
And this is just the beginning. As FreshDirect captures and understands additional customer knowledge, it anticipates further insights that’ll improve the customer experience and, not so incidentally, help allay growing consumer fear and anxiety that are such deterrents
to spending.
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Rick Braddock
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Donn Rappaport
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