Retail: Retail's Final Frontier?
‘Smart’ Web tactics are replacing ‘dumb’ store methods; don’t be dumb (Part 2 of 3)
- perceptions of the site;
- how it’s working for them;
- what’s standing in the way of additional purchases; and
- how the site experience stacks up against the competition.
One actionable insight from this research and analysis: Customers were inconsistent in what they ordered. FreshDirect now recognizes and acknowledges return customers, reviews their transaction histories and recommends on the checkout page additional items they’ve ordered frequently in the past, but not on their current order.
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