Retail: Retail's Final Frontier?

Few retailers have actually traveled very far down this road of attitudinal tracking and modeling, however, relying instead on basic behavioral data. But those who have are reaping the rewards. FreshDirect, an online grocer, became more intimate with customers online, adding real value to the marketing equation. With the aid of innovative online research and analytic tools, FreshDirect samples customers visiting the site and obtains real-time feedback on every aspect of their Web experiences, including: