Retail: Retail's Final Frontier?

Tools Cheap, Easy to Get
The good news is that Internet tools are readily available to enhance retailers’ ability to make real connections with their customers. They’re quick, surprisingly inexpensive, easy to implement and deliver deep customer insight in real time.

One such tool relies simply on the premise that consumers actually have a vested interest in your online prowess. They want you to be more effective in marketing to them. Therefore, if you ask them in a systematic, unobtrusive way to help you understand why they do what they do on the Internet, what they like and don’t like, what they want and don’t want, they will tell you.