Retail: Retail's Final Frontier?

As we mentioned in Part 1 of this series about the fixed asset distribution models of retail stores, they’re just plain “dumb.” They treat all comers like new customers with whom they have no prior history. And that’s a wasted opportunity.

The Internet can be exceedingly “smart,” however, because it allows merchants to speak directly with consumers in a language they understand, about those things most important to them, at a time they’re most interested in hearing about them.