Retail: Retail's Final Frontier?
‘Smart’ Web tactics are replacing ‘dumb’ store methods; don’t be dumb (Part 2 of 3)
By
Rick Braddock
and Donn Rappaport
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Rick Braddock is chairman/CEO of online grocer FreshDirect (rbraddock@midoceanpartners.com). Donn Rappaport is founder and chairman of data marketing services provider ALC, and CEO of Zumbox, a paperless postal system (donn.rappaport@alc.com).
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Rick Braddock
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