Retail: Retail's Final Frontier?
‘Smart’ Web tactics are replacing ‘dumb’ store methods; don’t be dumb (Part 2 of 3)
By
Rick Braddock
and Donn Rappaport
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There’s no more powerful means to establish trusting and profitable relationships with customers. In fact, seasoned online customers not only expect it, but demand it.
In the third and final installment of this series, we’ll go back to the future — sort of. We’ll explore the concept of turning retail stores into showrooms by maximizing centralized online inventory management and limiting SKU countsin stores.
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Rick Braddock
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