Retail: Retail's Final Frontier?
‘Smart’ Web tactics are replacing ‘dumb’ store methods; don’t be dumb (Part 2 of 3)
By
Rick Braddock
and Donn Rappaport
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Real-Time Access
If there’s one thing that dramatically sets Web merchants apart from traditional retailers, it’s real-time access to all the information they’ve accumulated about each and every customer that can be used every time that customer re-enters “the shop.” That’s what translates into the ability of customers to save time, money and hassle — to ensure they don’t make buying mistakes — by subtly, but dynamically, presenting items you know they want and need when they want and need them.
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Rick Braddock
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