Smart Ways Retailers Can Incorporate Social Media Into Marketing Plans

Smart retailers set goals and decide how to best use marketing, including social media, to achieve those goals. These same smart businesses also know the value of monitoring social media accounts and addressing customer needs.

Connect with followers in the moment. Join in active conversations. Answer questions, but try to avoid canned or scripted language. Most importantly, if negative comments or complaints are posted, address them immediately. Think of it like taking a phone call or responding to email. Having a social media presence is about connecting and being active. It's not about setting up an account, then forgetting it or checking it only occasionally. Keep it current and updated with the latest information.