Smart Ways Retailers Can Incorporate Social Media Into Marketing Plans

In developing marketing strategy, retailers should ask how to best incorporate social media, including which social media outlets are appropriate for their content. While the public doesn't necessarily have to be entertained, avoid boring and uninteresting content. For example, creative or eye-catching photos are better choices for social sites geared toward the visual (e.g., Instagram and Flickr). One of the biggest mistakes that businesses make on visual sites is posting lots of text; you'll lose followers quickly that way.