Smart Ways Retailers Can Incorporate Social Media Into Marketing Plans

Pinterest is another visual discovery tool; think of it as a blog with pictures. In January 2012, comScore revealed Pinterest hit nearly 12 million unique monthly visitors. And according to Mashable, the site drove more traffic to retailers than LinkedIn, YouTube and Google+ combined. Most Pinterest users are women who "pin" items of interest about home, crafts, food and fashion to their "boards." It's a good forum for retailers to post products and pictorial how-to instructions that are searchable and savable. Consumers visit Pinterest to learn, get ideas and share.