Smart Ways Retailers Can Incorporate Social Media Into Marketing Plans

How to Tailor Your Message to Each Unique Network
Twitter, on the other hand, is a real-time tool that enables you to share insights on your business, industry-related news and look for prospects. There are several tools — socialcentiv.com for example — that can help you find customers by searching for tweets with relevant keywords and giving you the opportunity to respond with a discount or freebie to help turn a prospect into a customer.