Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

But another leap of faith was looming. Knowing there was an opportunity to branch into the direct-to-consumer catalog market — but not having any catalog experience — Edwards did the sensible thing. He hired several Rivertown Trading staffers, including Marron, and started production on the first Acorn Direct consumer catalog, which was mailed in 2001.