Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

In the United States, Acorn supplied videos to multi-title catalog companies such as Rivertown Trading. But in 2000, that changed. Retail giant Target, having acquired Rivertown Trading two years earlier, shut down the catalog business, and thus Acorn’s biggest customer disappeared. This event also produced a gaping hole in the consumer market for the types of video products Acorn sold.