Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

But given the growing popularity of British sleuthing dramas, he decided the jump was worth it. That year he licensed “Cadfael,” which was airing on PBS’ “Mystery!,” along with future Acorn title “Poirot.”

Business was good for this wholesaler. By the late ‘90s, there was enough interest in the video titles it distributed to justify expanding into the British market, and thus Acorn Media U.K. was born.