Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

About Acorn Direct
Headquarters: Silver Spring, Md.
Merchandise: videos and gifts
Channels: 80 percent catalog; 20 percent Web
Demographics: 50+, highly educated, upper middle class, public television watchers
Annual catalog circ: 10 million
Average order value: $95
# of SKUs: 700
# of employees: six in Stillwater, Minn., four in Silver Spring, Md.
Ranking on last year’s Catalog Success Top 200 List (as measured by housefile-growth rate): 16
Printer: R.R. Donnelley & Sons