Scale & Scope
Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.
2004 - Miguel Penella, a former marketing vice president at Time-Life, is named president of Acorn Direct. Peter Edwards remains Acorn’s CEO. The company changes it corporate name from Acorn Media Publishing to Acorn Media Group.
2005 - The company maintains three business units: Acorn U.S., Acorn U.K. and Acorn Direct.
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