Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

2001 - Edwards launches Acorn Direct and mails its first consumer catalog.

2003 - The company begins an aggressive expansion into new programming genres, and it assesses new business opportunities. One of the first projects in this vein is the licensing of Broadway’s “Lost Treasures,” a rare compilation of performances from Tony Award broadcasts.