Scale & Scope
Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.
By
Matt Griffin
and Catalog Success
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1997 - Acorn Media U.K. is launched to distribute a similar line of products in Britain.
1998 - The Acorn Media U.S. consumer Web site (www.acornonline.com) goes live and processes its first order for $130.90.
2000 - A change in retail giant Target’s merchandising strategy results in the loss of a lot of business for the wholesale video distributor.
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- Acorn Direct
Matt Griffin
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