Scale & Scope
Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.
By
Matt Griffin
and Catalog Success
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1991 - The company’s business model shifts to licensing independently produced documentaries, which are sold primarily through wholesale channels.
1994 - Atlas Video licenses its first period drama, Derek Jacobi’s “Cadfael.” The deal is Atlas Video’s first of many with U.K. broadcaster Carlton (then Central Television). Later that year, Edwards changes the company name to Acorn Media.
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Matt Griffin
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Catalog Success
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