Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

1987 - Encouraged by the success of the company’s first two releases (the documentaries “Cavaliers and Craftsmen” and “Virginia Plantations”), Edwards raises a modest amount of bank financing. He quits his job at NBC News and moves his growing company to his basement in Washington, D.C.

1988-1990 - Edwards grows the company, producing and distributing six Civil War documentaries and a 10-hour World War II series.