Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

* E-commerce. Growing the Web site has been a challenge since Acorn began redefining its product mix. Although 20 percent of sales come in via the Web, the site has only recently caught up with the changes made in the catalog. Continuing to keep the site and the catalog in sync is an ongoing exercise, notes Penella.