Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

Tomorrow’s Challenges

* Escalating business costs. Penella points to, for example, increasing freight costs, as well as the impending postage and paper rate hikes, as concerns for most catalogers. At this stage of growth for Acorn, however, some things are getting easier, he notes.

“Economies of scale are starting to kick in as the business grows,” says Penella. “And the business is big enough that some things are starting to become cheaper.”