Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

Recognizing where the company’s strengths lie, Acorn outsources its creative and fulfillment operations. Notes Penella, it’s important to know what you’re good at, and then let a professional do the rest. Marron and her buyers work directly with an outsourced creative director and copywriters to ensure each product in the catalog speaks to the core Acorn consumer.