Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

Having excelled on the catalog production side of the business, Edwards sought to bring multichannel expertise to the management team. Enter Miguel Penella, former vice president of customer marketing at Time-Life. Acorn executives are hoping Penella’s experience with catalog and Web marketing, as well as DRTV, will help the catalog maintain its momentum in the coming years.