Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

The Right People Make All the Difference

From the beginning, Acorn Direct has relied on the expertise of its people to help it achieve success. Hiring several staff members directly from Rivertown Trading in 2000 was the first in a series of personnel appointments that seem to have helped Acorn realize its recent achievements. The catalog hit the ground running with the assistance of a merchandising and production team that had been working with the same products that Acorn was offering.